Dear independent resellers,

You haven't been forgotten.

Let's talk about you. I have a letter for you.

Depending on how much time you've got, read the 2, 4 or 7 minute version below.

The current situation is not optimal for resellers. But I believe it could be better.

I’ll split my letter to you into the two sentences I’ve written above.

The current situation is not optimal for resellers

I’ll drop a few names and you’ll have known them by now:

  • GOAT, Flight Club — apparently they’re the same thing now… good thing? bad thing?
  • StockX — the ones that don’t really get that much love… but which are still used as a benchmark for prices
  • The RealReal
  • StadiumGoods
  • Klekt + PresentedBy
  • Vestiaire Collective
  • etc.

These names are not really your closest friends. They can be your friends — if you so choose — but you have to pay for this friendship. Sometimes 10%, sometimes 20%, sometimes less.

Let me make it clear: if someone is telling you that they’re your “ride or die” but every time you buy a loaf of bread they take 10% out of it, breaking news: they. are. not.

Some of you flat-out hate them — you believe they act as if they’re your friend, but when payday’s due, it turns out it’s not like that. Others still dislike them but see the value behind their service: “They provide the software tools, the authentication service, they find the buyer for me, etc. Can’t blame them. I’d do the same!”

Anyways, leave these guys aside for a second. I’m painting this image for you: you’re in a room. To your left side, you’ve got these guys I’ve bullet-listed earlier (GOAT, StockX etc). Turn your head now. To the right side you’ll see these guys:

  • Depop
  • Grailed
  • BUMP
  • eBay
  • Mercari
  • Poshmark
  • Vinted
  • etc.

You’ve known them as well. In fact, you probably even got in bed with them. More of you believe these are your friends. Are these your friends?

… good question! Some of you say yes, some of you say “I… guess…?”. You’d very much rather not have to give them 6.5% of your loaf but hey… they’ve got to eat as well, right?

So what do you do? On the left side of the room you’ve got someone who offers you a deal with the devil: “Sell with us! Look how easy it is! We’ve already got the people that want what you have! Surely you’ll make a profit!”

The only problem is… 2 minutes into accepting this deal, you find out that there are:

  • This 9.5% fee
  • This 3% fee
  • That 2% charge as well
  • Oh… PayPal wants 5.8% as well + $0.3 + £0.55 + 0.81 cents in whatever currency you’ve never heard of
  • And to top it off, there might be foreign-exchange currency charges as well

On the right side of the room, you’ve got someone else who’s got a colder face, but somehow more flexible. They say “Do it yourself: use these tools and if/when you make it, just pay me for the help. If it doesn’t work for you, it’s on the house — all free”.

Compared to the people on the left side of the room (StockX, Goat etc), you get a “discount” on the fee for:

  • Spending time talking to a buyer
  • See for yourself whether the item is fake/authentic (have you checked out the name of the website you’re on right now by the way? 😉)
  • Having to legit check the buyer as well
  • Having to pray in different religions that the buyer will not hit you with a PayPal dispute

Now here’s the deal: I don’t have an answer

I don’t like or dislike all these names I’ve given. I don’t hate or love them. Think of me as a gender-fluid, opinion-neutral genie. Kind of like water: no smell, no colour, no flavour.

But I am also not God, so I’m not perfect. No, I am not God since I have one (and only one) opinion, one personal flavour — one thing to… suggest to you.

You know who clearly is your friend?

Someone who’s in the middle of the room — not on the left side or on the right side of it.

The good ol’ direct profit.

Direct profit: untaxed by a third party (besides the government!!! pay your taxes), made with your sweat and with your effort. Not the “it’s-in-your-balance-but-not-in-your-pocket-yet” profit, nor the “let-us-hold-it-for-you-for-a-bit” profit.

The one for which you work, and every now and then you get a hit of dopamine thinking “You know, it’s my work. Not mediated by someone else.”

I don’t plan to give out a lesson or digress (too much), but you know it for a fact that when you spend a lot of time “fighting” (or working towards) a heavy goal — that’s when you feel the most satisfaction. In other words: instant cheat codes in GTA gave nowhere the satisfaction the “worked-for-it-for-2-months” reward does.

I think it’s about the same here: when you know you’ve worked for it yourself — that’s when satisfaction really hits you.

But hey, if you don’t feel any of these — pardon me. Some of you have felt it from my discussions with you (shrug emoji). Let’s get to the second part of this (inaptly-called) manifesto.

It could be better for resellers

The road that’s available in the middle of the room is a metaphor for going your own way. Your own stock, your own customers, found by you — you, you, you.

The heavy lifting is done by yourself and fewer hands get to tax you: i.e. to get a share of your profit. In fact, if you do it all cash and only in meet-ups, your profit is only yours (remember folks, pay your taxes though).

Cash-only and meet-ups.

The holy grail of profit.

When I’m saying the situation could be better for resellers, it’s true: I can’t guarantee that it will be better. But I was able to imagine something which I wanted to share with you. I’ll connect two points in my attempt at showing you what I’ve seen in my head.

Point #1:

  • You’ve got your own stock of items that you resell
  • You know other resellers — they’ve got their own stock
  • You and them collaborate every now and then: either to meet the demand for one of your clients or for any other reason.

Point #2:

You probably know Snapchat’s Snap Map function — the one where you can see your friends’ location. It doesn’t matter whether you like it or not, all that matters is that you know about it.

I found it beautiful. I don’t use it myself, but what I thought was beautiful was that it avoids unnecessary communication. How? Well, instead of having to text 25 people “where are you?”, you can just see that information. The information is there, but it’s streamed to everyone at all times. It’s streamed to the network. The information was a few messages away before, but will you really text 25 people? And are they going to answer timely?

Thanks to the SnapMap, the information about their location is always streamed to the network.

What does that mean? Utility. Now that the information is always streamed, more things can happen with less friction because you can instantly have access to the question “Where are you?” asked 25 times. And it’s updated every second (in theory).

So if you were to ask 25 people “Where are you” every 5 minutes, you’d ask 7,200 questions in a day. 7,200 messages per day with “Where are you” (play along with me, I know no one does that) are saved by simply… having a nice app. With you doing nothing, the SnapMap continuously works in the background and essentially saves you 2,628,000 messages per year of “wya”… and the creepiness of doing that.

Connecting points 1 and 2

The Snap Map is cool, but it’s for friendships. If it’s about business, it means having important information about someone streamed to everyone can mean money.

There could be a network of resellers. And the information can be always streamed to each other, without having to ask inefficiently (like the 2,628,000 messages analogy I’ve painted earlier).

Resellers can be connected. And sometimes deals might work out, sometimes they might not work out. But at the end of the day, it will be better for more people.

It’s as easy as that for these companies to make a tool where resellers can mingle with each other.

Why didn’t that happen up until now?

Because tools for independent resellers are not built. No one takes care of the independent reseller properly.

On a side note, our main product reached +1m people — a big chunk of them are resellers. I asked myself many times, as I kept on talking to our users:

  • Where are the tools made for independent resellers?
  • Why does every set of tools out there want the reseller to sign in blood with them? I.e. “give us a percentage of your profit”
  • Why is there no tool that offers a flat fee per month, instead of the % tax?
  • How come resellers are never connected amongst each other, even though all these companies’ main audience is exactly that?
  • Why is the market closing in on independent resellers with bigger fees, when they are one of the important parties of this industry?
  • Where are the “unions” of resellers? — and I found out the answer: on WhatsApp/Instagram groups. Tools for them? Anyone?

Bottom line

The bottom line is clear: resellers are slowly squeezed between the two big rocks — platforms that want to replace them and platforms that want to eat a sizeable chunk of their loaf.

There is a middle ground (which is: going your way) but that looks like it’s closing fast. It’s not. If resellers reunite with each other, they won’t be stomped by the two heavyweights.

We need to connect independent resellers. This side-hustle doesn’t have to be eaten up by big players. The small players can still survive — they do at the moment, but not for long. StockX, GOAT, etc. are coming for your profit margins.

Depop, Grailed and others are coming for them as well — just from a different angle. There’s enough space on the market for all, but some of you don’t like the two heavyweight sides.

And it’s time that you get taken care of.

The current situation is not optimal for resellers. But I believe it could be better.

I’ll split my letter to you into the two sentences I’ve written above.

The current situation is not optimal for resellers

I’m painting this image for you: you’re in a room. To your left side, you’ve got these guys:

  • GOAT, Flight Club — apparently they’re the same thing now… good thing? bad thing?
  • StockX — the ones that don’t really get that much love… but which are still used as a benchmark for prices
  • The RealReal
  • StadiumGoods
  • Klekt + PresentedBy
  • Vestiaire Collective
  • etc.

These names are not really your closest friends. They can be your friends — if you so choose — but you have to pay for this friendship. Sometimes 10%, sometimes 20%, sometimes less.

Remember the room metaphor? Turn your head now. To the right side you’ll see these guys:

  • Depop
  • Grailed
  • BUMP
  • eBay
  • Mercari
  • Poshmark
  • Vinted
  • etc.

On both sides of the room you’ve got someone who offers you a deal with the devil: “Sell with us! Look how easy it is! We’ve already got the people that want what you have! Surely you’ll make a profit!” The only problem is… 2 minutes into accepting the deal, you find out that there are:

  • This 9.5% fee
  • This 3% fee
  • That 2% charge as well
  • Oh… PayPal wants 5.8% as well + $0.3 + £0.55 + 0.81 cents in whatever currency you’ve never heard of
  • And to top it off, there might be foreign-exchange currency charges as well

You know who clearly is your friend? Someone who’s in the middle of the room — not on the left side or on the right side of it.

The good ol’ direct profit.

Direct profit: untaxed by a third party (besides the government!!! pay your taxes), made with your sweat and with your effort. Not the “it’s-in-your-balance-but-not-in-your-pocket-yet” profit, nor the “let-us-hold-it-for-you-for-a-bit” profit.

It could be better for resellers

All these companies I’ve listed above are mediating a big, continuous deal. On one side, there are buyers. On the other side, there’s you: the reseller.

It’s as easy as that for these companies to make a tool where resellers can mingle with each other.

Why didn’t that happen up until now?

Because tools for independent resellers are not built. No one takes care of the independent reseller properly.

Our main product reached +1m people — a big chunk of them are resellers. I asked myself many times, as I kept on talking to our users:

  • Where are the tools made for independent resellers?
  • Why does every set of tools out there want the reseller to sign in blood with them? I.e. “give us a percentage of your profit”
  • Why is there no tool that offers a flat fee per month, instead of the % tax?
  • How come resellers are never connected amongst each other, even though all these companies’ main audience is exactly that?
  • Why is the market closing in on independent resellers with bigger fees, when they are one of the important parties of this industry?
  • Where are the “unions” of resellers? — and I found out the answer: on WhatsApp/Instagram groups. Tools for them? Anyone?

Bottom line

The bottom line is clear: resellers are slowly squeezed between the two big rocks — platforms that want to replace them and platforms that want to eat a sizeable chunk of their loaf.

We need to connect independent resellers. This side-hustle doesn’t have to be eaten up by big players. The small players can still survive — they do at the moment, but not for long. StockX, GOAT, etc. are coming for your profit margins.

And it’s time that you get taken care of.

The current situation is not optimal for resellers. But I believe it could be better.

The current situation is not optimal for resellers

Think about these guys:

  • GOAT, Flight Club, StockX, The RealReal StadiumGoods, Klekt, Vestiaire Collective
  • Depop, Grailed, BUMP, eBay, Mercari, Poshmark, Vinted

These names are not your close friends. They can be your friends — if you so choose — but you have to pay for this friendship. Sometimes 10%, sometimes 20%, sometimes less.

You know who clearly is your friend?

The good ol’ direct profit.

Direct profit: untaxed by a third party (besides the government!!! pay your taxes), made with your sweat and with your effort. Not the “it’s-in-your-balance-but-not-in-your-pocket-yet” profit, nor the “let-us-hold-it-for-you-for-a-bit” profit.

It could be better for resellers

It’s as easy as that for the previously-mentioned companies to make a tool where resellers can mingle with each other.

Why didn’t that happen up until now?

Because tools for independent resellers are not built. No one takes care of the independent reseller properly.

Our main product reached +1m people — a big chunk of them are resellers. I asked myself many times, as I kept on talking to our users:

  • Where are the tools made for independent resellers?
  • Why does every set of tools out there want the reseller to sign in blood with them? I.e. “give us a percentage of your profit”
  • Why is there no tool that offers a flat fee per month, instead of the % tax?
  • How come resellers are never connected amongst each other, even though all these companies’ main audience is exactly that?
  • Where are the “unions” of resellers? — and I found out the answer: on WhatsApp/Instagram groups. Tools for them? Anyone?

Bottom line

The bottom line is clear: resellers are slowly squeezed between the two big rocks — platforms that want to replace them and platforms that want to eat a sizeable chunk of their loaf.

And it’s time that you get taken care of.

Signed,
Ch Daniel and Ch David, Founders
We’re doing our best to make sure independent resellers are taken care of. But we want to do it properly, so we don't (yet) have a specific launch date. All we can say is this: software is being built. And this software will mean more profit for resellers.

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